Board of Trustees
- Eric Berger, Chairman
- Bobbie Theivakumaran, Vice Chairwoman
- Stuart Schooler, Treasurer
- Jay Muldoon, Secretary
- Moshe Atzbi
- Diana Callinan
- Mark Harris
- Mansi Khandelwal
- Linda Koskoski
- Jenny Lai
- Gary Tilbor
- Gary Wade
- Jacquie Zuvich
The Main Street Approach empowers volunteers to take action in areas representing each of the Four-Points: Economic, Promotion, Organization, and Design. These overlap with the four elements of real estate value (economic, social, civic, and physical). Metuchen has selected two “Transformation Strategies” – Innovation and Family Friendly. These allow us to work across the four points to align resources and achieve greater impact, particularly as it relates to economic development.
Economic focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
The Innovation Team works to support the MDA’s transformation strategy of cultivating innovative and unique small businesses, entrepreneurs and artists. Two sub-teams drive the work: the Tech Team helps businesses become more adept at social media and digital marketing; the Business Recruitment Team helps identify potential businesses (permanent and pop-up) that respond to Metuchen’s market and speak to the characteristics of creativity and uniqueness. Matching grants complement teamwork, enabling businesses to implement innovations in products and services while reducing capital required and downside risk, and to also make improvements to their storefront, signage and visual merchandising.
Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
The Promotion Team does image building and develops marketing materials to entice people to shop, invest, live, and visit downtown. Retail promotions encourage consumer traffic in the downtown and make cash registers ring.
The Communication Team is working hard to get the message out about Downtown Metuchen through earned and unearned opportunities. This team works hard to find the right mix of tv, print, and other marketing.
Design (Physical) & Organization (Civic)
Design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
The Getting it Done Team covers everything else that doesn’t fall within the Innovation and Family Friendly transformation strategies, that is necessary to help the MDA achieve success. Sub-teams drive the work: Clean & Green Team ensures public streets and sidewalks are clean and welcoming and planters are attractive. The Public Art Team works to attract public art to enhance the image of the District, and the Parking Team focuses on Metuchen downtown employee and customer parking by working with Nexus and Metuchen Parking Authority.